Problem
Role
Solution
Turning lockdown days into engaging challenges for a more connected you
A mobile platform that fosters a community primed for mental health
Join interest groups and take on others in exciting daily challenges
Combat isolation
Reconnect to others with fun challenges
Promote self-care
Research Methods
We knew emotions and thought processes were key to this project. So, to truly connect with our target audience of students and working professionals under 30, we took a personal approach. We conducted in-depth interviews over Zoom, allowing us to have real conversations and gauge their mindsets on a deeper level. By interviewing 50 individuals, we gained valuable insights that will directly influence how we design this product.
Personal Interviews
Our questions had to address topics and feelings that would let us into the lifestyle of the interviewee. Some of the questions we asked were:
Question 1
Can you share any specific changes you have noticed in your daily routine?
Question 2
In the survey, I noticed that you spend time ____ and ___ before the isolation. How much time are you spending on these hobbies now?
Question 3
How does engaging with others that share similar interests and hobbies as you, affect your overall experience?
Interview Findings
Home isolation caused an increase in anxiety, depression, and an unhealthy mindset. Through interviews we noticed a significant decrease in motivation in individuals to pursue their hobbies and/or passions that they had previously engaged in prior to home isolation. After boiling all our information and our data down, we identified a common need: Communication.
Personas
Once we had analyzed our research, the next step was to develop personas to better understand our potential users. We identified two personas: a primary stakeholder and secondary stakeholder. To target our solution effectively, we based our personas on three defining qualities: Hobbies, Motivations and Frustrations.
Proposed Solution
Our research revealed two key hurdles: a lack of motivation and difficulty connecting with others. That's why we created a solution that tackles both!
Imagine joining a vibrant community where you can:
Find your group: Explore interest groups for everything from sports to crafts, and connect with like-minded individuals who share your passions.
Embrace daily challenges: Take on fun, bite-sized challenges that keep you motivated and help you discover new hobbies.
Feel welcomed and supported: Immerse yourself in a friendly and encouraging community that celebrates your progress and inspires you to keep going.