Role
As the Senior Product Designer, I led the Commander platform design team. I translate customer needs and business goals into a cohesive product vision, develop detailed requirements, and build a scalable design system for a seamless user experience.
Outcomes
Increased User Engagement by 40% following feature launch
User Satisfaction increased by 60%
Post-launch, Adoption of Paid Apps increased by 50%
Feature Overview
Foster effortless discovery and deployment of high-value applications, ultimately streamlining workflows and maximizing efficiency.
Curated app marketplace with a focus on slashed deployment friction, empowering them to discover and deploy high-impact tools instantly.
Personalized Marketplace
Smart Search
Rapid Deployment
Slash deployment friction and boost productivity
Maximize efficiency with a curated marketplace
Understanding The Market
In the ever-evolving world of asset management, existing application marketplaces are failing to keep pace with user needs. They've become cluttered with a deluge of third-party apps, many of dubious quality and functionality. This glut of options creates a paradox: users waste precious time wading through irrelevant applications, hindering their ability to discover the tools that can truly optimize their workflows.
Furthermore, the deployment process itself is often a cumbersome affair, riddled with compatibility issues and lengthy installation times. These inefficiencies act as a drag on productivity and can ultimately lead to user frustration.
Our objective was to craft a user-centric experience that empowers asset managers to effortlessly discover and deploy high-value applications, streamlining their workflows and maximizing their efficiency.
Prioritizing Customer Needs
Understanding the needs of our target audience, asset managers, was paramount. Through user research, we identified two key pain points. Firstly, asset managers struggle with information overload. Existing marketplaces boast a vast quantity of apps, many of questionable quality and relevance. This abundance makes it difficult to identify the tools that can truly optimize workflows.
Secondly, the deployment process itself is often cumbersome. Compatibility issues and lengthy installation times create frustration and hinder productivity. These inefficiencies prevent asset managers from focusing on the tasks that drive value.
To combat information overload and cumbersome deployment, we crafted a three-pronged solution :
Showcase top internal & external apps for frictionless workflow boosts.
Smart Search
& Filtering
Smart search cuts app clutter, finding tools fast.
One-Click
Deployment
One-click deployment eliminates headaches, empowering action.
From Discovery to Deployment: A Frictionless Journey
Imagine an asset manager drowning in a sea of irrelevant apps, wasting precious time searching for the right tool. This was the harsh reality before our App Marketplace. We revolutionized the discovery process with a user journey designed for efficiency.
Ditch The
App Abyss
Cut Through App Overload: No more wading through endless irrelevant apps.
Hand-Picked Oasis: Our curated marketplace features only high-impact internal and external tools.
Save Valuable Time: Focus on workflow optimization, not endless app searches.
Laser Focused Search, Speedy Results
Smart Search & Filters: Anticipate your needs with relevant suggestions and filters, finding the perfect tool in seconds. Ditch endless scrolling!
Rich App Information Hub: Gain insights with clear overviews, unbiased reviews, and recommended apps. Transparent pricing lets you make informed decisions.
One-Click Deployment, Instant Impact
Effortless Integration: One-click deployment eliminates the need for complex installations.
Goodbye Compatibility Headaches: Our system ensures seamless integration with your existing asset workflow, eliminating compatibility worries.
Immediate Action: No more waiting! Get started using your chosen tools instantly.
Focus on Efficiency: Streamlined deployment frees you to focus on what truly matters – maximizing efficiency with powerful new assets.
