Surveying
To understand travel preferences with an eco-conscious twist, we surveyed 103 individuals across three key demographics: 34 college students, 49 working professionals under 40, and 20 retirees. This targeted approach ensures our app caters to the diverse needs and interests of environmentally-aware travelers.
Understanding the Data
Our initial assumption? A knowledge gap fueled eco-unfriendly travel choices. But the data revealed a surprising truth: a lack of readily available eco-friendly options, not ignorance, was the real culprit. This unexpected insight ignited a deeper investigation.
Competitive Analysis
To get a clearer picture of the travel market and the challenges it poses, we started the Competitive Analysis phase of our project. We zoomed in on three key products: Airbnb, Expedia, and FairTrip. Our goal was to figure out why these products are successful and pinpoint where they could do better
Airbnb excels in user-friendliness. They guide you effortlessly through the entire booking process, from finding unique stays to securing your reservation. This hands-off approach empowers both hosts and guests. Hosts set their own prices and manage communication directly, fostering a sense of personal connection.
Expedia boasts a global footprint, spanning over 60 countries. They champion traveler freedom by offering unparalleled flexibility when booking flights, hotels, and activities. Recognizing the growing importance of sustainability, Expedia has recently placed a spotlight on eco-friendly businesses, making it easier for travelers to make responsible choices
Fairtrip unlocks a hidden gem: the untapped market of incredible eco-friendly travel experiences. They meticulously curate unique trips and businesses, introducing you to sustainable options you might have never discovered.
Personas
Armed with comprehensive data, we embarked on a journey to understand our potential users. We focused on two key demographics: recent college graduates and retired individuals. To ensure our solution resonated with each group, we delved into their aspirations and frustrations. By uncovering their goals and pain points, we could tailor our approach for maximum impact.
